The label is inspired by the shape of a honeycomb and also serves as a banner to house the Lunar Eclipse name.

The icon is a combination of a honeycomb and an eclipse, tying back to the unique name.

The colour palette is a departure from conventional honey branding. Using a striking red-orange as the primary colour helps the label to stand out and contrast nicely against the golden honey.

The illustration on the label is set in an earthy brown to bring in a more natural tone and speak to the organic side of honey making. And finally, a little bit of white helps everything pop!

I worked with Emily to source food-grade labels that would allow the high chroma label to shine. The real star of the show is the honey though, trust me.