mcdonald’s deal or deal

Big Mac or McChicken? McDouble or McNuggets? During Deal or Deal at McDonald’s, it was up to the fans to decide.

McD’s Deal or Deal pit two delicious deals against each other for 12 days and encouraged guests to vote on their faves through email and the McD’s app, while giving away swag and creating influencer content to keep people engaged.

I was responsible for coming up with a visual identity for the campaign, as well as art directing, and executing digital, CRM, and social assets.

This campaign was McDonald’s first-ever 360 digital promotion and a huge success – driving guest engagement by 3x compared to the previous year.